This video encapsulates the potential that material choice has to transform a building from ordinary to unique. The facade changes the audience's experience of engaging with the building from both the inside and the outside. It highlights that the materiality can be dynamic and interact with its surroundings, and one should not be afraid to break conventions.
This is the Pittsburgh Children's Museum. The facade is composed of thousands of white plastic squares which move in the wind. The intention was to seem as though a digitised white cloud was engulfing the building.
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